In business settings, being able to introduce products clearly and professionally in Chinese is key to enhancing your image and improving deal success. This guide covers five dimensions — shape, color, size, material, features & functions — to help you present products in Chinese so that clients can “see clearly and understand easily.”

Shape: Help Clients See It

The shape of a product is the first thing customers notice, often sparking their interest.

Common Expressions:

  • 这个产品是……形的 (Zhè ge chǎnpǐn shì … xíng de) — This product is … shaped
  • 设计为……形 (Shèjì wéi … xíng) — Designed in the shape of …
  • 外观呈……形 (Wàiguān chéng … xíng) — The appearance is … shaped

Common Shapes:

  • 圆形 yuán xíng — round
  • 方形 fāng xíng — square
  • 长方形 cháng fāng xíng — rectangle
  • 三角形 sān jiǎo xíng — triangle
  • 星形 xīng xíng — star
  • 心形 xīn xíng — heart
  • 椭圆形 tuǒ yuán xíng — oval

Adjectives: 小巧 xiǎo qiǎo — compact, 精致 jīng zhì — exquisite, 立体 lì tǐ — three-dimensional, 光滑 guāng huá — smooth, 独特 dútè — unique

Example: 这款灯设计为星形，小巧可爱，适合摆放在卧室。
Zhè kuǎn dēng shèjì wéi xīngxíng, xiǎo qiǎo kě’ài, shìhé bǎifàng zài wòshì.
→ This lamp is designed in the shape of a star, compact and cute, suitable for the bedroom.

Color: Add Appeal

Color affects aesthetics and reflects style and brand identity.

Common Expressions:

  • 颜色是…… (Yánsè shì …) — The color is …
  • 提供……颜色可选 (Tígōng … yánsè kě xuǎn) — Available in … colors
  • 外观为……色 (Wàiguān wèi … sè) — The appearance is … colored

Common Colors: 红色 hóng sè, 蓝色 lán sè, 绿色 lǜ sè, 黑色 hēi sè, 白色 bái sè, 黄色 huáng sè, 粉色 fěn sè, 金色 jīn sè, 银色 yín sè

Adjectives: 深色 shēn sè — dark, 浅色 qiǎn sè — light, 明亮 míng liàng — bright, 柔和 róu hé — soft, 鲜艳 xiān yàn — vivid, 高级感 gāojí gǎn — premium look

Example: 这款手表是金色，颜色明亮，非常时尚。
Zhè kuǎn shǒubiǎo shì jīn sè, yánsè míngliàng, fēicháng shíshàng.
→ This watch is gold, bright in color, and very fashionable.

Size: Give Clients a Clear Sense

Dimensions and weight help clients judge whether a product suits their needs.

Common Expressions:

  • 尺寸是…… (Chǐcùn shì …) — The size is …
  • 高/宽/长…… (Gāo/kuān/cháng …) — Height/width/length …
  • 重量是…… (Zhòngliàng shì …) — The weight is …

Adjectives: 小巧 xiǎo qiǎo, 轻便 qīng biàn, 大号 dà hào, 中号 zhōng hào, 小号 xiǎo hào

Example: 这个包尺寸为30厘米×20厘米×15厘米，轻便小巧，适合日常使用。
Zhè ge bāo chǐcùn wéi 30 cm × 20 cm × 15 cm, qīngbiàn xiǎo qiǎo, shìhé rìcháng shǐyòng.
→ This bag measures 30cm × 20cm × 15cm, lightweight and compact, suitable for daily use.

Material: Convey Quality

Material impacts texture, durability, and perceived value.

Common Expressions:

  • 采用……材质 (Cǎiyòng … cáizhì) — Made of …
  • 材质为…… (Cáizhì wèi …) — The material is …
  • 使用……材料 (Shǐyòng … cáiliào) — Using … material

Common Materials: 木材 mùcái, 金属 jīnshǔ, 塑料 sùliào, 玻璃 bōlí, 皮革 pígé, 棉布 miánbù, 绸缎 chóuduàn

Adjectives: 高档 gāodàng, 坚固 jiāngù, 柔软 róuruǎn, 光滑 guānghuá, 环保 huánbǎo, 质感好 zhìgǎn hǎo

Example: 我们的桌子采用优质木材制作，坚固耐用。
Wǒmen de zhuōzi cǎiyòng yōuzhì mùcái zhìzuò, jiāngù nàiyòng.
→ Our table is made of high-quality wood, sturdy and durable.

Features & Functions: Persuade Clients

A product’s features highlight its value and influence purchase decisions.

Common Expressions:

  • 具有……功能 (Jùyǒu … gōngnéng) — It has the function of …
  • 主要特点是…… (Zhǔyào tèdiǎn shì …) — Its main feature is …
  • 适合……使用 (Shìhé … shǐyòng) — Suitable for … use

Common Functions: 防水 fángshuǐ, 防尘 fángchén, 可折叠 kě zhédié, 多功能 duō gōngnéng, 可调节 kě tiáojié

Adjectives: 轻便 qīngbiàn, 耐用 nàiyòng, 时尚 shíshàng, 高效 gāoxiào, 创新 chuàngxīn, 实用 shíyòng

Example: 这款手机具有防水功能，适合户外使用。
Zhè kuǎn shǒujī jùyǒu fángshuǐ gōngnéng, shìhé hùwài shǐyòng.
→ This phone is waterproof, suitable for outdoor use.

By mastering these five dimensions — shape, color, size, material, features & functions — you can confidently introduce products to clients in Chinese. Use adjectives and detailed descriptions to help customers “see clearly and understand easily,” enhancing your professional image and business rapport. Adjust your introduction based on client needs, highlight selling points, and engage with questions like “Do you like this color?” to boost interaction and leave a strong impression.